About pages are the perfect opportunity to give people a deeper look into you and your business. Why not take the time to make the best of the opportunity. So what should you include on your about page? Today, i’m going to share 9 features you should have on your about page.
Your Story
What’s your company/brand’s story? why do you do what you do? This is an opportunity to tell your brand’s story.How was your company founded? How did you come up with the name ? What is unique about the product or service you offer?. Try to keep the narrative simple, but engaging.
Your Value
What makes your business stand out from your competitors? For some it’s great customer service. For other’s it’s quick and efficient solutions, or budget friendly quality products. Whatever the case may be , make sure you include it on your about page.
About your company
Do you have a mission or vision statement? You can include it as well as overall company info on this page.
Bio(s)
Your about page doesn’t have to be just about you or the company, but it’s a great way to introduce your team mates. Make sure everyone has a quality photo as well as their bio information . You could even include their social media handles.
There are many other features you could include, but these will give you a good foundation to build upon.
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