Every time someone takes a business card or finds you on social media, there’ s an opportunity for someone to take a look at your website.
Whenever a new person lands on your website homepage, people are critiquing what they see, forming an opinion of you, and determining if you’re worth getting to know further, and doing business with.
Have you sat and really thought about what you’re going to put on your homepage?
In this article, we’ll share 9 key elements every homepage should have to help make sure that you are prepared when you launch your new site.
Simple Navigation
Navigating your site should be simple and straight to the point.You want your clients/customers to arrive on your website know what to do and know exactly where they can find the information they want and need without being confused.
Simple Summary of what you do (Clear Value Proposition)
You need a clear, concise summary of what you offer. Tell your visitors exactly what you do with a clear, easy-to-find value proposition.I typically place this in the top part of the site. If people don’t have an understanding of what your company does, who it does it for, and how it does it differently, they are not likely to stick around to find out. Here is my CVP:
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Social media links
You want to give people other places to interact and engage with you outside of your site. You can place your links either at the top of your homepage or in the footer, or maybe even a sidebar.
Call to action( Subscribe, Join, Call , Shop, etc.)
What do you want your customers to do first when they land on your site? Join your email list, schedule a call, or maybe purchase a product. Make it easy for your customers to take action .
Testimonials
Let your clients and customers know that you’re not just patting yourself on the back. Let your testimonials speak. It’s the perfect way to build trust and lets people know they can feel confident in choosing you.
Overview of Services
What do you offer?Write the vision and make it plain. A simple list of services helps paint the picture. If you are a hairstylist or make-up artist, this is a great opportunity to list specific services that you offer.
Contact Info/Form
Give your clients the opportunity to contact you easily if they have questions . I prefer to add a link to the contact page or include a contact form in the footer.
Latest/Most Popular Blog Posts
Your blog is an opportunity to show your expertise and helpfulness and offers people the opportunity to start a relationship with your brand. You could add a your top blogs or simply included a live feed of your most recent posts.
Quality images
If you’re just getting started, you may not have quality pictures of your own. You can find great stock photos on Pixabay or unsplash. Stock photos are great to use temporarily , but at some point you want to invest in high quality images of you and your business. Bad quality pictures can be distracting.
Need Help?
Need help creating your homepage or another part of your website? Let’s set up some time to chat.