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Now that you’ve taken the first step in creating your new Business Instagram profile, it’s time to focus on creating a profile with purpose. Today we are going to discuss the anatomy of a good effective bio and get our creative juices flowing and get into a little into branding.

Anatomy of your bio

You only have 150 characters to tell the world all about you and your business. Let’s make the best of it. I prefer to start out simple and tweak as I go. In my opinion, your profile should include the following:

  • Who you are (Titles, accolades, etc)
  • what you offer (Services, Products, Interests)
  • how to contact you ( Email, other social profiles, etc)
  • What action you want them to take ( Call to Action)

Who Are You

Who are you? What title or titles do you or others give you? If you are a Life Coach, then you should include that. Here are some examples.

Life coach, Brand Coach, Social Media Consultant, Hairstylist, Natural Hair Stylists, Master Cosmetologist, Certified Personal Trainer, Personal Trainer, Blogger, Food Blogger, Food Enthusiasts, Web Developer, Web Designer.

What You Offer

What services or products do you offer? Here is a basic phrase I like to use:

I help ____________________________

I help soloprenuers find clarity in their lives and businesses

I help small business owners with their WordPress websites. 

or 

I create _______________________________

I create handmade soaps and products for children who have sensitive skin

Custom handmade jewelry for free-spirited women

Keep it simple and use the least amount of characters as possible

How to contact you

This section is pretty self-explanatory. This a great opportunity to use emojis in the place of letters. You can either include your other social media account names or your email address:

Example: FB: OneMooresolutions or  

Call To Action

What action would you like your audience to take? Do you want them to sign up for your newsletter? Perhaps you want them to check out your website? This is the perfect space to include this link in your profile. If you have multiple places that you want them to go, you could sign up for a free Linktree profile. Linktree gives you the ability to link to multiple sites. You could also create an Instagram Landing page, but I’ll save that for another discussion.

Put the pieces together

Now that we’ve broken it down, it’s time to put the pieces together. I created a fillable worksheet that you can use to help you revamp or clean up your Instagram bio. Click here to download the sheet.Click Here to download the worksheet. Once you complete the worksheet, take action and update your business profile.

Branding

As a bonus, I wanted to discuss branding. This section will help you when we start to discuss Layout and design. In order to create some consistency, it’s a good idea to incorporate your brand colors into your profile when you start creating content. If you already have brand colors, then you’re ahead of the game. If you need help with choosing colors. I always suggest choosing 2-3 colors. I use this site to create color palettes and get ideas. Save your palette and keep it handy for our next lesson on creating graphics and planning a layout for your Instagram profile.

I hope this is all helpful . Contact me if you have any questions or concerns.