When you first get started with business, the first thing you’re told is that you should invest in a website. That may be true if you KNOW for a fact that you need a full site.
But what if you don’t know if you need one? What if you need a simple way to get potential customers to focus on one service/product that you offer?
Say hello to the landing page!
What is a Landing Page?
A landing page is a standalone web page, created for a specific purpose. It’s where a visitor “lands” after they click on a link in an email, or ad from Facebook, Twitter, etc.
Unlike web pages, landing pages are designed for single focus or goal, known as a call to action ( CTA).
Landing pages usually have X distinct features:
CTA
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Buy
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Pre-Order
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Book An Appointment
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Sign-up
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Subscribe
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Read More
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Learn More
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Shop Now
USP – Unique Selling Point
This is where you pitch your offer/service/product. This goal of this section is to tell your customer exactly what you are offering and why they need it.
For example:
“Are you tired of your feet aching after a long day behind the chair? It’s time to stop the pain and get your feet into our shoes. The Sole Ease Styling shoe is your solution. ”
You can also include a list of benefits. The goal is to inform them in a simple way. 3-4 bullet points is plenty.
Social Proof/Testimonials-
If you have offered the service or received reviews, use this section to share. Let the people speak for you. It’s the best form of Word of Mouth delivered via Web. If you have 2-3 , that’s great. If you have 1 , that’s fine as well!
Special Discount
Give your new potential clients/customers some incentive for taking action . You can offer them a percentage off their product/service, or send them a free gift.
Bold Image(s)
This is one the most important part of the Landing page. You want bold images that tells the story and catches attention . A bold pic, a clear CTA and a button goes a long way.
A landing page doesn’t have to be difficult or jam-packed with information . Keep It Simple…..
Need help creating landing page ? Let’s set up some time to chat.