I spent a little over 20 years learning and mastering the art of natural hair styling and had an opportunity to be a part of many clients’ loc and natural hair journeys. I didn’t pay much attention to it at the time, but I am now understanding the importance of having an online presence as a hairstylist. Today I will be speaking to hairstylists, but the lesson can be applied to any beauty industry.

As a hairstylist, I know you understand the importance of keeping up with the latest trends and styles. But it’s 2023,  and it’s equally important to have a strong online presence. Here are a few reasons why:

  1. Reach more people
    With an online presence, you can reach customers beyond your immediate local area. This opens up the potential for a larger client base, and the ability to grow your business beyond your physical location.
  2. More eyes on you
    Having a professional website and social media accounts will allow your business to be seen more and make it easier for potential customers to find you. This can also help establish your credibility and increase trust with your audience.
  3. Convenient booking and payments
    By incorporating tools like Calendly and Square into your online presence, you can make booking appointments and accepting payments easier for both you and your customers.
  4. Showcase your portfolio Your online presence is the perfect way to show your work, including before-and-after transformations, customer testimonials, and the latest styles and trends. This can help attract new customers and set you apart from your competitors.
  5. Stay connected with customers
    You can keep in touch with your customers and share updates and news about your business. This can help maintain relationships and keep your customers engaged with your brand.
  6. Marketing and advertising
    By utilizing tools like Google AdWords and social media advertising, you can target specific audiences and increase your reach. This can help attract new customers and drive more business to your door.
  7. Increased reach and access
    Having an online presence means that your customers can find and contact you at any time, without the need for office hours or phone calls. This can be especially beneficial for customers with busy schedules who are looking for convenient, online options.

In conclusion, having an online presence is super important for hairstylists or consultants. By use of tools and platforms like websites, social media, and booking software, you can reach a wider audience, increase your visibility, and make it easier for customers to find and connect with you. So what are you waiting for? Take your business to the next level and establish your online presence today!