Problem: You need to make extra money from your business
Solution: Adding an additional revenue stream to your business doesn’t have to be complicated . You can easily sell branded products from your website with little to no money upfront.
Here are some examples of branded products:
T-shirts
Hats
Mugs
Artwork
Tote bags
Pillows
You don’t have to have a complicated design or pattern. You can add your logo to each one of the above products and sell them from your website . Here are a few items that I’ve designed for my clients :
With the help of Printful, each of my clients were able to set up a store on their site and sell their products . Once your store is set up , customers can order directly from your site , and the item shipped directly to their door from the fulfillment center . There’s no need to carry a lot of inventory .
Have you ever considered adding custom products to your business ? Want more information about how to add custom products to your business ? Email me or use the contact form on the site for more information .
There are many ways to build a website. You can use Wix, Weebly, GoDaddy Site Builder, Squarespace, etc. You can Google the phrase “How to build a website” and get tons of options. It ain’t for everyone, but those that use it, love it! I’ve been designing and producing websites since 2008, and even though there is so much more for me to learn, I consider myself a bit of an expert.
It’s a fully-featured content management system. You can not only use it for blogging but also to sell your products, host your videos, and other content.
There are many themes to choose from and many of them are free. I use a premium theme called Divi, which is a Drag and Drop editor.
You can enhance your site by installing plugins, without having to hire a coder or developer. Most plugins can be added with just the click of a button.
It’s search engine optimized (SEO friendly).
With the right theme, WordPress is responsive, which means it will look good on all devices
WordPress is mature, over 10 years old with a huge following and growing more and more daily. It is used by solo business owners as well as major corporations.
You always have full control. You can use the WordPress software any way you choose and host your website anywhere you choose. Most hosting providers have a one-click installation.
WordPress software is free. Certain plugins will cost you a fee but I have always managed to find free versions.
Conclusion
There are many other options to use other than WordPress, but so far WordPress is my go-to favorite. Do you use WordPress? Wanna chat about whether or not it’s right for you? Contact me 🙂
Instagram has become one of my favorite places to hang out . Most of the time when I’m out and about , I use the apps on my phone to not only create content on the go, but also plan and automate posts. Here are my top 5 apps I use to create or plan posts for Instagram.
Plann – When I wanted to make my Instagram stand out more and create a layout, I used Plann to plan my layout before posting to Instagram . I can share posts or schedule posts through Plann.
Tailwind Tailwind is my go to app for all things Instagram automation . You can schedule image and video posts ahead of time .
When to Post I use this app to helpmme decide the best time and day to post to Instagram. The app logs into your account and analyzes the activity and gives you the optimal time to post .
Canva I use Canva to create social media and blog graphics for myself and my clients. The great thing about Canva is that you dont have to know photoshop or remember which dimensions to use.
Hashtags I use this app to generate popular ans useful hastags for my post . You can create and save a list of hashtags that you use daily.
Now that you’ve taken the first step in creating your new Business Instagram profile, it’s time to focus on creating a profile with purpose. Today we are going to discuss the anatomy of a good effective bio and get our creative juices flowing and get into a little into branding.
Anatomy of your bio
You only have 150 characters to tell the world all about you and your business. Let’s make the best of it. I prefer to start out simple and tweak as I go. In my opinion, your profile should include the following:
Who you are (Titles, accolades, etc)
what you offer (Services, Products, Interests)
how to contact you ( Email, other social profiles, etc)
What action you want them to take ( Call to Action)
Who Are You
Who are you? What title or titles do you or others give you? If you are a Life Coach, then you should include that. Here are some examples.
Life coach, Brand Coach, Social Media Consultant, Hairstylist, Natural Hair Stylists, Master Cosmetologist, Certified Personal Trainer, Personal Trainer, Blogger, Food Blogger, Food Enthusiasts, Web Developer, Web Designer.
What You Offer
What services or products do you offer? Here is a basic phrase I like to use:
I help ____________________________
I help soloprenuers find clarity in their lives and businesses
I help small business owners with their WordPress websites.
or
I create _______________________________
I create handmade soaps and products for children who have sensitive skin
Custom handmade jewelry for free-spirited women
Keep it simple and use the least amount of characters as possible
How to contact you
This section is pretty self-explanatory. This a great opportunity to use emojis in the place of letters. You can either include your other social media account names or your email address:
Example: FB: OneMooresolutions or
Call To Action
What action would you like your audience to take? Do you want them to sign up for your newsletter? Perhaps you want them to check out your website? This is the perfect space to include this link in your profile. If you have multiple places that you want them to go, you could sign up for a free Linktree profile. Linktree gives you the ability to link to multiple sites. You could also create an Instagram Landing page, but I’ll save that for another discussion.
Put the pieces together
Now that we’ve broken it down, it’s time to put the pieces together. I created a fillable worksheet that you can use to help you revamp or clean up your Instagram bio. Click here to download the sheet.Click Here to download the worksheet. Once you complete the worksheet, take action and update your business profile.
Branding
As a bonus, I wanted to discuss branding. This section will help you when we start to discuss Layout and design. In order to create some consistency, it’s a good idea to incorporate your brand colors into your profile when you start creating content. If you already have brand colors, then you’re ahead of the game. If you need help with choosing colors. I always suggest choosing 2-3 colors. I use this site to create color palettes and get ideas. Save your palette and keep it handy for our next lesson on creating graphics and planning a layout for your Instagram profile.
I hope this is all helpful . Contact me if you have any questions or concerns.
Trying to choose the right social media platform for your business can be a little overwhelming. Recently I’ve talked to a few people who are intimidated by social media and need a little help getting started. Today’s post is an Instagram quick starter guide. This post is for anyone that needs to take the first step in getting started with an Instagram account for their business.
Before I give the quick steps, let’s discuss the reasons why you should have a business account instead of a personal account. A business account gives you more tools and analytics for your business than a personal profile doesn’t offer. You can see your insights and analytics. In laymen’s terms, you can see who’s visiting your account (Gender, Age, location) and the times of day that are the most popular for your profile. You can also see how well your posts are doing. Having this information can help you create targeted content and measure your progress.
Ok so here’s the process for creating a business profile.
1. Sign up for an account. If you are creating a profile from your phone, download the app.
2. Upload a profile picture and basic info. You can use a logo or a great headshot as a picture. If you are a solo business owner, I would recommend a picture of yourself. If you are a salon owner and the account is used to market your entire salon, it would be a great idea to use a team photo or logo.
3. Switch to a business profile (Side note: You must have a FB Business account in order to switch to a business profile)
4. Link your account – link to other social media accounts. You have a few options, but I recommend starting with Facebook and Twitter.
5. Spread the word
This is a good time to get the word out. Find contacts and FB friends to follow. Instagram will recommend people that you should follow.
That’s it for now. You’re all set up and ready to dive into Instagram. In the next post, we will dive more into strategy. Have questions now? Feel free to contact me.
